Yes, that says $500,000. No, it’s not a typo.
Your book doesn’t need to sell many copies to make a lot of money.
In fact, the best approach for any coach, consultant or expert should be hyper-focusing on the specific type of person you want to read your book and solving a very painful problem — then offering a premium way for a small number of readers to work you more closely.
1.) Don’t Focus on Book Sales. Focus on The Back End.
The real money of creative work is on the back end, not the front.
Don’t rely on social media platforms or Amazon to contact your readers. Make sure to collect email addresses and mobile numbers from your readers so that you can follow up with new offers.
This is the mindset of ownership that artistic innovators like Nipsey Hussle and Ryan Leslie have been espousing for years.
2.) Use Your Book To Build Authority and Trust.
Your book isn’t just a product — it’s a credibility machine. It’s a tangible reason for people to listen to you and pay you more.
Position yourself as a trusted expert by showcasing your knowledge in the book, and use it as a business card to attract clients who need your expertise.
3.) Offer High-Ticket Coaching or Consulting.
Books are the gateway to premium services. With just 500 copies sold to a very select audience, you can land clients for $10,000 – $50,000 coaching packages, consulting retainers, or done-for-you services. These really add up!
People trust authors — utilize that trust to sell deeper transformations.
4.) Build A Speaking Platform.
Your book can open doors to speaking engagements.
Public speaking at conferences, corporate workshops, and events can easily bring in $10,000+ per appearance.
Sell your book as a way to land these high-paying gigs.
5.) Create Online Courses or a Membership Community
Your book’s content can be expanded into digital courses or memberships.
For example, if you sell 100 memberships at $1,000 each, that’s another $100,000. Use your book as the introduction to more valuable, scalable offers.
6.) Create Group Coaching Programs or Retreats.
Leverage your book to gather a community of readers and invite them to exclusive retreats, masterminds, or group coaching programs.
You can charge $5,000 – 20,000+ per attendee, creating a lucrative back-end income from your book.
7.) Don’t Just Sell Books. Sell Life-Changing Experiences!
Combine one or more of these together with a solid marketing strategy and $500,000 from a small readership is really not that unbelievable.
If you’re a professional, entrepreneur or expert who is ready to become a bestselling author, I’m happy to answer any questions about writing, publishing and promoting your book. Reach out by completing the application on this page and we can discuss how New Wave Press may be able to support you.
